Keys are horrible little objects that contain so much power if put in the wrong hands. When they are lost, it's unsurprising for people to have nervous breakdowns, wondering if the key was stolen or merely forgotten. Why should people be put under so much stress for such an insignificant trinket? Take the stress out of life by purchasing a Track It Key!
A Track It Key will revolutionize the key world, starting with how it's marketed.
Facebook boasts an audience of more than 600 million members worldwide. A majority access the site every day. This provides a great and cheap location to market the Track It Key. A comprehensive Track It Key Facebook fan page will be created, updated daily, with links to the Track It All website and contact information. Fans are able to provide input on the project, from testing, to development, to release. News that can wait (like project development) will be posted to Facebook, but instant news will be posted to Twitter.
Twitter boasts an audience of more than 200 million members. Like Facebook, a majority access the site everyday. But unlike Facebook, news on Twitter is short and instant. They are targeted for those who have short attention spans. Twitter is also not as popular as Facebook, and some people create Twitter accounts only to follow their favorite athlete or company. This is a great place for those avid fans of Track It Key. Track It Key will tweet the latest news, coupons, and sweepstakes from Twitter.
Track It Key will devote all it's marketing budget ($0) to social media because it represents a great and inexpensive advertising opportunity. Facebook is the homepage away from homepage for Track It Key, with contact information and development news, as a well as a forum for fans to give their personal input. Twitter is the site for those super fans who want the latest news, coupons and sweepstakes that Track It Key has to offer.
Jeff,
ReplyDeleteI think this is a terrific idea! I consistently misplace my keys. Losing them causes me a lot of unnecessary stress. Using your "Track It" system would alleviate these worries.
How would the system be implemented? I assume that your company would offer an online portal that allows users to login securely and track their keys. If so, maybe you could offer an app for smartphones. That way, I could use my iPhone to locate my missing keys!
I think you are off to a great start. As your idea continues to grow, maybe you could offer electronic keys that allow tracking and access control. This way, if you do lose your keys and cannot recover them, your can simply deactivate the keys - not change the lock.
Excellent entrepreneurial concept. Good luck!
Jeff,
ReplyDeletethis idea is really cool. I feel like i always misplace my stuff especially my keys. this sounds like a very good college idea for those of us who like to have a good time on the weekends and lose/misplace/swallow our keys. i think that this can be integrated very well into applications such as mobile or desktop based. good idea!